31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerising lipstick yet. Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, of creative and technical mastery, of absolute singularity and fluidity of design, of an intimate and aesthetic experience, all contained within a clear glass case that showcases the metallic gleam of a refillable bullet. Its 12 shades, ranging from garnet to fuchsia and brown to crimson, are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. These colours were created to reveal, to embellish, to state the obvious, and were made for singularity rather than subtlety. The formula, which has been carefully developed by the CHANEL laboratories, offers a long-lasting look and an entirely new sensory experience. More than just a chance to experience 31 LE ROUGE—a rendez-vous . And the fact that it takes place only at the most emblematic boutiques is no coincidence.
