CHANEL has reinvented lip balm and made it as desirable as an iconic lipstick, for buildable color and better-looking lips, day after day. A unique lip balm with a dual "COLOR AND CARE" function. The expert ROUGE COCO BAUME formula allows for custom coverage, ranging from a sheer wash of color after one coat to lipstick-like intensity after three coats. ROUGE COCO BAUME delivers its benefits to lips, providing a naturally luminous finish that becomes more matte as it wears. At the heart of the ROUGE COCO BAUME formula: Oleoactive, an oil derived from the fruit of the olive tree—high in omega-9s—and its polyphenol-rich leaves. The antioxidant properties of this oil keep the lips looking beautiful. From the very first swipe, lips benefit from long-lasting hydration and 12-hour* comfort, feeling 41%** less dry. After 28 days, they are 10%*** plumper, 19%*** smoother, 77%**** suppler, and appear less chapped, for better-looking lips, day after day. The flowers in the garden at La Pausa, the house where Gabrielle Chanel would go to recharge, inspired the CHANEL Makeup Creation Studio to create a color palette ranging from a slightly pearlescent, transparent shade to a burgundy brown. A variety of hues, each presented in the iconic white and golden ROUGE COCO BAUME case. The ivory color echoes the softness of the texture, and the golden accents catch the eye, making this packaging a must-have! *Self-assessment, 20 women. **Self-assessment, 21 women. ***Clinical evaluation of bare lips, panel of 21 women. ****Self-assessment of bare lips, panel of 21 women.